Digital Activation That Pays
Uniti is the behavioral intelligence layer that makes smartphones productive - for users, operators and the services they carry
Connectivity is no longer the bottleneck
The real challenge is the Activation Gap -
the distance between device ownership and meaningful digital utility
Behavioral Intelligence
The Uniti app is powered by Uniti Beat -
a dynamic intervention engine serving as the primary infrastructure for digital transition.
Goal-Centric Onboarding: Users define priorities across health, savings, education, and work, establishing their own pathway to relevance.
Validated Identity: A secure, privacy-first KYC process establishes a formal foundation for digital participation.
Contextual Intelligence: The engine identifies the precise moments and tones that move a user from passive ownership to active participation.
Adaptive Audio: Voice guidance in local languages to ensure that comprehension never limits utility.
Uniti aligns the incentives of the digital value chain, converting the challenge of the "Activation Gap" into a measurable commercial opportunity.
The Active Ecosystem
Mobile Network Operators
Verified Utility
We convert passive subscribers into high-intent users by making the device essential to their daily life.
By building sustainable digital habits through the Uniti Beat, we drive long-term ARPU growth and solve the "Silent SIM" challenge in critical segments.
Device Financers
Portfolio De-risking
Repayment consistency is directly tied to device essentiality. When a smartphone becomes a critical tool for managing health, education, and financial transfers, it becomes a non-disposable asset.
Uniti ensures the device is deeply integrated into the user's life, significantly lowering NPL risks.
App Developers
Verified Utility
Uniti provides a direct, scalable Induction Layer that meets users where they are.
We overcome the relevance barrier and the skills gap by coaching users on the practical relevance and specific usage of your service, achieving 6–8x the industry-standard engagement rate.
We are bridging the gap between basic connectivity and full digital participation through a series of targeted roll-outs.
The Path to Scale
Scalable Framework: Our deployment model is designed to activate users across any high-utility sector - from financial services and healthcare to specialized commerce.
Digital Transition: This initiative enables users to transition from feature phones to smartphones, establishing the high-utility digital habits required for long-term retention.
Systemic Impact: We are turning connectivity into a measurable economic tool for rural and peri-urban populations at a national scale.
Uniti is working with MTN Ghana and Esoko on a phased deployment that establishes the behavioral infrastructure required to activate one million users from MTN's subscriber base.
National Deployment: MTN Ghana & Esoko
Our infrastructure is built on validated behavioral data. In our foundational deployment = in partnership with CARE International and DANIDA - The WeGrow Project - we successfully moved users from silent device ownership to active digital participation.
The WeGrow Project: Evidence & Impact
High-Fidelity Adoption: Uniti achieved 6–8x higher engagement rates through our contextual induction layer vs the industry standard of 2-5%
Overcoming the Skills Gap: We solve the barriers of perceived exclusion and technical friction that often cause new users to abandon digital services.
Extrinsic Value: By integrating tangible rewards like cashback and data airtime, we provide the immediate transactional hooks necessary to incentivize first-time adoption and habitual platform entry.
Intrinsic Value: By moving users beyond simple rewards toward essential digital utility, we proved that quality service access is the ultimate driver of long-term retention.
Our Team
Kami Dar
Kami leads Uniti’s strategic vision, partner alignment and growth mapping. He has 25+ years experience at the intersection of technology and social impact, as Co-founder of Devex, the global development sector's media platform, and advisor to various organizations engaged in large-scale system change.
CHIEF EXECUTIVE OFFICER
Anna Montanes
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PRODUCT STRATEGY
Samuel Alomenu
With an MBA from Esade, Barcelona, Samuel heads Uniti’s business and sales operations . He has experience leading programs and applying disruptive technology to drive impact.
BUSINESS OPERATIONS LEAD
Rita Quansah
Based out of Accra, Rita leads our operations in Ghana and service delivery, and supports the Uniti all Centre. Her background is managing maternal health and education programs in Ghana with Jhpiego and similar organizations.
COUNTRY LEAD, GHANA
Karan Vir Arya
A former corporate lawyer, Karan leads the development of Uniti Beat, translating complex digital workflows into intuitive experiences for first-time smartphone users and active participants in the digital economy. His previous experiences include Google and Deutsche Bank.
ENGAGEMENT LEADBoard of Advisors
Max Giacomelli
EXECUTIVE CHAIRAdd text here
Rosa Wang
An author, strategist, and public communicator on transformative technologies. Her experience as Global Director for Digital Financial Services with Opportunity International and long-term commitment to spreading digital and mobile technologies to those excluded from the digital revolution are an incredible asset to the Uniti team.
ADVISORGet in touch
We are looking to build a team of world-class partners. If you’re an investor, app developer, implementation organization or would like to join our mission to deliver access to vital apps to lower income populations, get in touch!